We want to help feed a growing global population within ecological limits, which requires sustainable means of intensifying food cultivation. We consider this objective to be inextricably linked with sustainable agriculture. This calls for preserving soil fertility, using water sparingly, protecting biodiversity and significantly reducing greenhouse gas emissions, along with considerably shrinking the area of land required to sustain each person. Opportunities to achieve this arise from digital “precision” agriculture and developing better seed varieties and state-of-the-art crop protection.